HERITAG was born out of a true passion: a love for the world’s most iconic sports cars.
HERITAG is a global network of ultra-exclusive Supercar Clubs, designed for a carefully selected circle of High Net Worth Individuals who share more than a passion for cars. They share a lifestyle.
HERITAG reframes the automobile not as an object to own, but as an experience to live, a journey shaped by emotion, performance, and human connection.
Each Club is limited to 50 Members, ensuring absolute discretion, tailor-made service, and a deeply personal atmosphere.
Each Club House is a refined private space where supercars, lifestyle, and relationships naturally converge.
But the real value lies in our global vision.
Thanks to an international network, each Member, even when local, is automatically part of a global family, with full access to all services, cars, and events in every city where HERITAG is present.
Wherever you go, HERITAG is your home.
HERITAG is not about access. It is about belonging.
HERITAG is a global Network of Exclusive, Supercar Clubs
designed for HNWI (High-Net-Worth Individuals), who looks for the finest things in life.
Offering seamless access to an elite, meticulously curated supercar fleet.
Members enjoy personalized luxury, with a dedicated branch of the company ensuring excellence throughout the entire Network.
HERITAG Clubs will be present in key cities worldwide, granting members access to the entire Network of Clubs, Cars, and Services, wherever they go.
We built HERITAG around the pure pleasure of performance, because our Members are not just users: they are true enthusiasts.
It’s our expertise, our culture, and our deep respect for the world of supercars.
With a carefully curated Membership model, HERITAG offers an elite community the opportunity to access a constantly updated fleet of the world’s most prestigious supercars. Each Club is limited to just 50 Members, ensuring personalized service, privacy, and an intimate, high-touch experience.
In addition to Club Members, HERITAG offers Traveller Memberships, providing global access to the HERITAG Services, for Members who wish to enjoy the same elite experiences and across multiple locations worldwide. This tier of Membership is vital to expanding the global reach of the HERITAG network, offering flexibility and access to a broader range of services.
Membership is limited to 50 Members per Club, ensuring a private and selective experience.
At the heart of HERITAG is the supercar. Members have access to a curated fleet of the best cars with no paperwork or advance payments: just instant access via HERITAG DriveKey software or at the Club’s front desk.
Beyond supercars, members enjoy top level amenities, from private jets and luxury travel arrangements to exclusive events and racing experiences.
Members share a passion for supercars, and HERITAG fosters connections among like-minded, high-value individuals through exclusive events, activities and shared lounge spaces.
Where Luxury Meets Adrenaline
HERITAG Attitude is the lifestyle dimension of the brand, an exclusive, high-touch service platform built around the same values of performance, excellence, and trust.
From private aviation and yachting to extraordinary properties, VIP events, and once-in-a-lifetime driving and racing experiences, HERITAG Attitude curates opportunities that go far beyond what traditional clubs can offer.
HERITAG is where refinement and adrenaline meet, seamlessly.
We collaborate with industry decision-makers and we have direct access to private circuits, rare vehicles and top racing talents.
We create once-in-a-lifetime experiences where speed meets luxury: from track days with meticulous attention to every detail, to exclusive road tours in breathtaking locations, always under our name, always with maximum safety.
HERITAG Attitude is our lifestyle arm: an exclusive service offering private jets, yachts, VIP events, extraordinary properties… and also driving and racing experiences that no other Club can match.
A Global Network of Luxury
To expand the Network, HERITAG Main Company controls Clubs openings through a selective franchising model, ensuring consistency and exclusivity across all locations.
Oversees the global HERITAG Network, providing Clubs with know-how, supercars, marketing support, training, and technology.
Individually franchised luxury locations in key cities. Each Club offers an exclusive experience with access to a curated fleet, private club amenities like offices, lounges, and exclusive local events.
The global network of interconnected Clubs, allowing members seamless access to other Clubs, services, and events worldwide.
The luxury service arm controlled by the Main Company. Delivers concierge services, bespoke travel, and unique experiences to enhance member satisfaction and loyalty.
The market for luxury goods and exclusive experiences is growing, driven by social media influence and rising demand among high-net-worth individuals.
High-net-worth individuals increasingly seek exclusive, multi-functional clubs that blend networking, exclusivity, and curated experiences.
The supercar market, valued at approximately €19 billion, is set to grow at a 4.5% rate, underscoring a consistent demand for high-performance vehicles among affluent buyers. (source: Mordor Intelligence)
Social media has fueled luxury consumption, with consumers valuing private, visually compelling experiences, perfectly aligning with HERITAG’s exclusive supercar and club offerings.
The passion of supercar clubs
The exclusivity of private clubs
Seamless access to elite supercars
HERITAG is the only global network offering a cohesive and compelling luxury experience with first-class services and a community of supercar enthusiasts.
Passion meets experience
Co-Founder
Former Italian Racing Driver in Formula 1 and official BMW and Ferrari GT driver, Emanuele is also a seasoned entrepreneur. After building, operating, and successfully selling a Supercar Club, he brings unparalleled expertise to steer HERITAG through its challenges.
Co-Founder · Manager, HERITAG USA
Entrepreneur operating across luxury, automotive, wine, and experiential ventures. Based in New York City, leading HERITAG’s U.S. expansion and strategic development. Co-founder of VENTI21, a business incubator focused on early-stage venture development.
Co-Founder
Former Country Manager at EC Partners, Italy’s largest consulting firm, with a record of strategic growth and operational excellence.
Co-Founders
Owners of Special Car, a leading multibrand Italian dealership with over 50 years of experience in the automotive industry, representing prestigious brands like Mercedes, BMW, Ferrari and Maserati, among others.
Discover how to open and lead a HERITAG Club in our private Club Owner guide.
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